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Price: To be honest, the price of the Cloud is already reasonably low, but they’re making it even lower for the first year (and possibly longer).Providing ValueĪdobe is painfully aware that they need to “sell” this big change to their customers, and so they’re doing everything they can to make it clear this is a value proposition: You agree to a new pricing/distribution model and they give you a lot in return. This only becomes a significant problem if you’re going to live in a cave with no internet access for more than a couple months at a time.įor more myths debunked, please see Terry White’s article here.

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The software “calls home” over the internet once every so often (at least once a month) to make sure you’re still a paid subscriber.

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You still install the software on your desktop or laptop computer.

You must install the software by downloading it with the nifty, new “Adobe Creative Cloud” app. They may be crazy, but they’re not insane! Dispelling a Mythīy the way, I need to take a moment and clear up something important: A “cloud” subscription does not mean you use the software in the cloud.

That’s why they’re going to continue supporting (and selling) the CS6 product line. That said, Adobe acknowledges that there are a lot of people who simply cannot jump the chasm and go all-subscription yet. Adobe is saying, “we’re betting the farm on this strategy. But today it became very, very clear that this is different.

So many of us have wondered about the future of this whole “cloud” thing. Unfortunately, Adobe has not been particularly good at offering services in the past - they tend to kill them in one way or another. The world has changed, and it has become clear that the only way for Adobe to provide products is to provide them as a service. That model, which worked for two decades, just doesn’t anymore. And, like most software developers, they have found that it no longer works to offer new versions once every 12-24 months and hoping that people will upgrade. They need income to keep supporting and improving their software. They’re not overly greedy thugs or bullies, like some flamers have implied. They’re not trying to rip you off or reach into your wallet unnecessarily.

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InDesign gets a new dark UI (so it looks more like its siblings, Illustrator and Photoshop), a performance boost by going all 64-bit on the Mac OS, and a few minor features (like QR codes and a pretty awesome new Font menu in the Control panel).Īdobe, like all software developers, needs income.(If you don’t want the whole cloud, you can get a subscription to InCopy only for $10/month!) InCopy will be added to the Creative Cloud.InDesign’s name/branding becomes InDesign CC.

But I have to get a few quick InDesign-focused headlines off my chest: There is so much news and background here that we’ll be breaking this into several articles. Some people will flail their arms and say it’s the beginning of the end others will breathe a sigh of relief most folks will wonder what it all means. Adobe annouced today that they are adopting a cloud-only future, and the next version of InDesign, Photoshop, Illustrator, and all our favorite tools, will be be available only by subscription to the Adobe Creative Cloud. You might recall those memorable words from The Hitchhiker’s Guide, and they are certainly words of wisdom today.

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